Wholesale Marketing Channel Case Study Example | Topics and Well Written Essays - 1250 words

Wholesale Marketing Channel - Case Study ExampleFurthermore, these retailers create delays in high society to frustrate the customers and tarnish the reputation of the company in the mart. As a result, the most appropriate trade channel for FOXXY is the use of the wholesalers. Unlike in Canada whereby the company was able to use internal sales representatives to transmit products in different parts of the country, the US market requires a different approach. The reason is that the target market requires different segmentation strategies in order to position the products strategically in the market. Therefore, the use of wholesalers will put forward the company with an opportunity to focus on the production system. Therefore, the company will produce high prime(a) products which meet the tastes and preferences of the target market (Keillor, 2013). The reason is that majority of the target customers are young people who shake off a disposable income that they are willing to spend on high quality products. However, this group has entrance fee to information especially from the social media. As a result, they can easily shift their loyalty to smart entrants in the market. Local wholesalers bring in the market dynamics in the United States. With the increasing levels of globalization, it has become slender for the company to focus its attention towards customers satisfaction. However, due to the fact that FOXXY is an external company, many of its subordinates do not understand the US market. Each market has its unique culture which must be taken into consideration trance marketing and distributing the products. Therefore, in order for FOXXY to achieve this objective, the company should contain to employ topical anaesthetic subordinates who understand the local consumption culture. This would delay the expansion program and affect the future plans of the company. Moreover, the US market prefers to be associated with products that have been produced local ly (Reidenbach & Goeke,2006).